Privacy Policy

1. Data Controller

AERIXA AI SOLUTIONS LTD is the data controller for the personal data you provide to us through this website and our services. We are registered at Unit A1366, 4-6 Greatorex Street, London, E1 5NF, United Kingdom.

To contact us about your personal data, email hello@aerixaaisolutions.com or call +44 7462 227940.

2. Personal Data We Collect

We may collect and process the following categories of personal data:

• Contact form data: first name, last name, business email, phone, company, service interest, budget range and message.
• Booking information: name, email, phone and selected appointment details when you book a strategy call.
• Email communication: the content of emails you send us.
• Website analytics: anonymised or pseudonymised data about your visit, such as pages viewed, device type and approximate location.
• CRM data: information you provide that we store in our customer relationship management system to manage your enquiry or project.

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to your enquiries and provide information about our services.
• To schedule and manage strategy calls and appointments.
• To deliver the services you have requested.
• To maintain records in our CRM for legitimate business purposes.
• To improve our website, services and customer experience.
• To send relevant communications where you have provided consent or where we have a legitimate interest.
• To comply with legal and regulatory obligations.

4. Lawful Basis for Processing

Under UK GDPR, our lawful bases for processing your personal data include:

• Consent: where you have given clear consent (for example, submitting a contact form or booking a call).
• Contract: where processing is necessary to provide services under an agreement with you.
• Legitimate interests: where processing is necessary for our legitimate business interests, such as responding to enquiries and improving services, and does not override your rights.
• Legal obligation: where we must process data to comply with the law.

5. Cookies

Our website may use cookies and similar technologies to operate the site, remember your preferences and understand how the site is used. You can control or delete cookies through your browser settings. Disabling some cookies may affect how the site functions.

We do not use cookies to make automated decisions about you or to profile you in a way that has a significant effect.

6. AI Tools and Service Providers

In delivering our services, we may use AI tools, automation platforms and third-party service providers that process personal data on our behalf. Where we do so, these parties act as data processors under our instructions, and we take reasonable steps to ensure they provide appropriate safeguards.

We do not claim to use any specific technology or processor unless it is actually configured for your project. Where AI-generated outputs are produced as part of a service, they may require human review, and we will communicate this where relevant.

7. Third-Party Integrations

Our services may involve third-party platforms such as CRM systems, calendar and booking tools, email and messaging providers, and analytics services. Each third party has its own privacy policy governing how it handles data. We encourage you to review those policies where relevant.

8. Data Retention

We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, including legal, accounting or reporting requirements. Enquiry and CRM data is typically retained for the duration of a business relationship and for a reasonable period thereafter, after which it is deleted or anonymised.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. International Transfers

Some of the service providers we use may process data outside the United Kingdom. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place, such as standard contractual clauses or other transfer mechanisms recognised under UK GDPR.

11. Your Rights

Under UK GDPR, you have the following rights:

• The right to be informed about how we use your data.
• The right of access to your personal data.
• The right to rectification of inaccurate data.
• The right to erasure ("the right to be forgotten").
• The right to restrict processing.
• The right to data portability.
• The right to object to processing.
• Rights relating to automated decision-making and profiling.

To exercise any of these rights, contact us at hello@aerixaaisolutions.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK.

12. Marketing Communications

We will only send you marketing communications where you have consented or where we have a legitimate interest to do so. You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting us. We do not use pre-ticked or misleading consent boxes.

13. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will indicate the "last updated" date at the top of this page. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

• AERIXA AI SOLUTIONS LTD
• Unit A1366, 4-6 Greatorex Street, London, E1 5NF, United Kingdom
• Email: hello@aerixaaisolutions.com
• Phone: +44 7462 227940